Custom WordPress Functionality for Real Business Needs
When off-the-shelf themes and plugins don’t quite handle what your business actually does, I build the functionality that fits.
Custom work built around how your business operates
Custom WordPress Features
PHP-based plugin functionality built specifically for your workflow — not a generic plugin bent out of shape to fit.
Gravity Forms Custom Workflows
Advanced form logic, conditional routing, notifications, database writes, and API calls triggered by form submissions.
WooCommerce & Ecommerce Data
Custom order workflows, data exports, product logic, and integrations when WooCommerce needs to do something beyond its defaults.
Custom Shortcodes & Front-End Displays
Database-driven content, filtered lists, custom post type displays, and anything that needs to render dynamically.
API Endpoints & Callbacks
Custom REST endpoints, webhook receivers, third-party API integrations, and data passed between systems.
Database-Driven Tools
Custom dashboards, lookup tools, internal workflow interfaces, and data-entry systems built inside WordPress.
Right for you if…
- You already use WordPress but need it to do something more specific than standard plugins allow
- Your internal process doesn’t fit neatly into any plugin you’ve found
- You need forms, data, ecommerce, memberships, SMS, or APIs connected in a way that actually matches your workflow
- You’re building or rebuilding a site and need custom functionality as part of a broader project
You are not just installing plugins and hoping they fit.
I have real PHP, database, WordPress, API, Gravity Forms, and WooCommerce experience. But the technical depth matters less than this: I understand business processes. I ask how the work actually gets done before writing a line of code.
That is where one experienced technical person makes the most difference — not in the coding, but in building something that fits the real workflow rather than forcing the workflow to fit the code.
Complex or unusual work may require a discovery conversation before I can quote it accurately. That is not a delay — it is how I avoid quoting wrong.
Custom development is quoted by project after I understand the workflow, data, systems involved, and level of complexity. Discovery may be required for larger or more involved work.
Have something specific in mind?
Tell me what you’re trying to do. Even a rough description is a good starting point.
Note: Unless otherwise negotiated, all custom code developed will be the property of BizProMedia, with single-site usage rights granted to the client.