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Yes… Another Facebook Update, Believe it or Not

On Facebook “Voice”

Facebook Logo Social media is in constant flux, and it can sometimes prove frustrating for the Internet marketer. You’re probably thinking “Another Facebook change? Really? I just got adjusted to the new Timeline… will it ever end?” We just have to try our best to keep up with the whirlwind of change thrown at us every day. Besides, it’s changes like this one that make our lives easier when it comes to social media marketing!

If you’ve been on Facebook recently, you may have noticed the new toggling feature, “Voice.” What does this mean? This means that if you are an administrator of a page, you can now easily post as either the page itself or as you.

I know, personally, how much trouble I’ve had in the past trying to do exactly what this feature has solved for us. It was very unclear whether I was posting as BizProMedia or as Erik on our company’s page. Sometimes I would post, thinking I was posting as BizProMedia, or like a post under the impression that I was liking it as Erik and it would do the exact opposite. Thanks to this new feature there will no longer be confusion like this.

This toggling feature is very simple to use. When viewing the page that you are an administrator for, a tab for “Voice” now appears in the blue bar at the top of the page (as shown below):

Once you click on the Voice tab, it will tell you clearly whom you are posting as.

Above, it tells me that I am posting, commenting, and liking as Erik. To switch to BizProMedia, I must simply click “Change to BizProMedia” and…


I personally love how clear Facebook makes it – they make sure you know which voice you are in and eliminate all previous confusion!

So now that you know how to use this simple feature, you’re probably wondering “Why is he making such a big deal out of this?” This update is very important, as I already said, in that you can now clearly know whom you are using the page as. But it is also significant because it applies to all administrators of the page. You may have several Facebook users with admin privileges. While they may not necessarily post anything for the page – they could just manage the page, gather info from the analytics, etc. – they may not realize that they are liking or posting as the page itself. It’s cool and all to have some self-confidence, but it might look a little lame if someone comes across your page and your page likes all of its own posts and pictures.

I hope this proves helpful in your quest of social media marketing! We’ll try to keep you updated on all the twists and turns Facebook, Twitter, and other Social Media websites throw our way.

Out of curiosity, what are some of your favorite/least favorite changes Facebook has made in the past couple of months?

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  1. It is definitely important to be aware of “who you are” when posting on Facebook. Especially for those of us who are admins on multiple Pages!

    Thanks for sharing this info here. And thanks, Facebook, for the new visibility. 🙂

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